Experience
-
Execute Design Projects from Concept to Completion: Take ownership of design projects from initial creative concept development through to final execution, ensuring that all deliverables meet brand guidelines, quality standards, and project deadlines.
Led social media design and creative direction for stories and grid posts, creating tailored visual content for various seasonal campaigns that enhanced brand presence and audience engagement across platforms, ensuring that all designs aligned with the overall brand and campaign strategies.
Collaborate with Photo Studio Team to Direct Photoshoots: ensuring visual content aligns seamlessly with the campaign’s graphic designs
Design and Develop Marketing Materials: Create visually compelling marketing materials such as digital ads, paid social graphics, email newsletters, and print collateral to promote Clarks Shoes' products and brand identity.
Collaborate with Marketing Team: Work closely with the marketing team to understand campaign objectives and develop design concepts that effectively communicate key messages and drive engagement with target audiences to Clark’s website.
Provide Design Support Across Departments: Offer design support to other departments within the company as needed, including wholesalers, retail signage, and internal communications, to maintain a cohesive brand identity across all touchpoints.
Clarks Originals-
Developed engaging social media content, including in-feed posts and stories, that adhered to Clarks Originals’ creative guidelines, aligning with the creative director’s vision and showcasing products and collaborations.
Led the design of unique packaging materials, including shoe boxes, fobs, and socks, ensuring cohesive brand representation across all touchpoints.
Created presentation decks that effectively communicated design concepts and marketing strategies for internal and external stakeholders.
-
reate social assets such as stories and in-grid posts: Designed and produced high-quality visual content for social media platforms
Art direct client rebrands: Led the artistic direction for client rebranding
Create and design new logos for brands: Conceptualized and designed unique logos that effectively represent clients' brand identities.
Design emails: Developed visually appealing and responsive email designs for marketing campaigns, newsletters, and client communications.
Follow brand guidelines: Maintained consistency in all visual content by strictly adhering to established brand guidelines.
-
Created and maintain the brand’s guidelines, ensuring consistency across all platforms and communications.
Lead the communications team in producing high-quality content, including social media posts, website updates, newsletters, and event materials.
Collaborate with external partners and brands to organize events and workshops aimed at increasing visibility and support for the organization’s mission.
Manage the organization’s social media presence, successfully growing engagement and reach through targeted campaigns and storytelling.
Established relationships with community organizations and stakeholders to enhance outreach efforts and foster collaborative initiatives.
Coordinated the planning and execution of awareness campaigns during key observances.
Led a team of four members in producing high-quality content, including social media posts, website updates, newsletters, and event materials.
Conducted training and mentorship for team members in content creation, outreach strategies, and effective communication practices.
Developed and executed comprehensive communication strategies to raise awareness of period poverty and its intersection with women's health issues.
-
Graphic Design Intern