AW24 Cloudsteppers Creative

For the AW24 Clarks Cloudsteppers collection, I led the design process from concept to execution. I curated comprehensive mood boards that captured the season's essence and guided the creative direction. My role extended to directing the photoshoot, ensuring every visual element aligned with the brand's vision. I designed all the creative banners and prints, bringing the collection to life with cohesive and impactful visuals.